Pop Tart "used to be" my fave before finding out all the bad things in the packet of sugar laden kids' fave breakkie of no-thanks... After all these years(and esp, since established plantbased diet) haven't even come across mnd on even tasting the sinful sugar block. THIS is more sinful, as the fact is 🍩, supposed to be belonging into the unhealthy alternative....ok, long story short, while 🍩is sugar & fat, this "poptart"(although it's 🍩) is way tastier and healthier than the conventional store bought in the box kine. The glaze & the filling are BOTH NOT from jar w/artificial everything. They are, the real fruits! No artificial nothing here✌🏽 And definitely tastier poptart, the real one should taste like.